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To rank your Google Business Profile (Google My Business) in Google Maps / “map search” (the 3-pack), focus on the 3 main ranking factors Google uses: Relevance, Distance, Prominence. You can’t control distance much, so you win by improving relevance + prominence and making your profile “complete + trusted”.

1) Set up the profile the “rankable” way

• Primary category: choose the closest exact match (this matters a lot). Add a few secondary categories only if you truly offer them.

• Business name: keep it real-world signage name (don’t stuff keywords—can trigger suspensions).

• Address: use a real, staffed location. If you go to customers, set Service Area Business (SAB) properly.

• Service areas: add the real areas you serve (don’t add cities you can’t realistically cover).

• Hours: accurate hours + special hours for holidays.

• Services/Products: fill these out fully with keyword-friendly, natural titles and descriptions.

2) Nail your keywords without “keyword stuffing”

• Put your main services + locations naturally in:

  • Services list

  • Business description

  • Posts

  • Q&A answers

• Don’t spam the name field or write lists of cities in the description. Keep it readable.

3) Reviews are a ranking weapon (if done right)

• Get more reviews than the top 3 competitors in your target area and keep quality high.

• Build a steady flow (e.g., 5–20/month depending on niche).

• Ask customers to mention service + suburb/city naturally in their own words.

• Reply to every review (use service keywords lightly + location once).

4) Photos, videos, and “freshness” signals

• Add real photos weekly (team, work, storefront, before/after, equipment).

• Add short videos (10–30 sec) showing the service.

• Geotagging isn’t required, but real-world, consistent uploads help engagement.

5) Use Google Posts (most businesses ignore this)

Post 1–2 times a week:

• “Before/after”, offers, tips, case studies, FAQs

• Include a CTA: Call / Book / Get quote

• Don’t reuse the same post text repeatedly.

6) Build local authority outside the profile (prominence)

• Ensure NAP consistency (Name, Address, Phone) across:

  • Website, Facebook, directories, maps apps

• Get citations on quality sites (industry + local):

  • Local chambers, local business directories, niche directories

• Earn a few local backlinks:

  • Sponsorships, local blogs, partners, suppliers, local news features

7) Your website must match the GBP (and be local)

On your site:

• Embed a Google map on the contact page.

• Add a strong location page (or pages) that match your service area.

• Add LocalBusiness schema (NAP, geo, hours).

• Put your primary service + city in title tags and headings (naturally).

• Make sure the site is fast + mobile friendly.

8) Behavioral signals: clicks, calls, directions

Google watches what users do after seeing your listing.
Improve:

• Great photos + strong service description

• Add appointment/booking link

• Use call tracking carefully (don’t change your main number everywhere; best is a tracking number on the website via dynamic swap, keep GBP number consistent)

9) Stop doing the things that hurt rankings

Avoid:

• Fake addresses / virtual offices / co-working addresses without real staff presence

• Keyword-stuffed names

• Duplicate listings

• Wrong categories

• Review gating (only asking happy customers)

• Spammy city lists everywhere

10) Quick “30-day map ranking” action plan

Week 1:

• Fix categories, services, description, hours, attributes

• Add 20–50 photos + 3–5 videos

• Add 10 Q&As (from a personal account)

Week 2:

• Launch review system (SMS/WhatsApp + email)

• Post 2–3 GBP posts

• Update website location/service page + schema

Week 3:

• Build 20–50 consistent citations

• Get 2–5 local backlinks

Week 4:

• Keep reviews coming

• Post weekly + add photos weekly

• Track keywords + competitor gap (reviews, categories, content)

Having 100+ links that 301 redirect won’t automatically make a website “spam.” 301s are a normal SEO tool (domain change, HTTPS move, URL cleanup, deleted pages → best replacement).

What matters is how those redirects look to Google/users.

When lots of 301s are totally fine

• You migrated URLs (old → new) and each redirect goes to the closest matching, relevant page
• You’re consolidating duplicate pages (like /product → /product/)
• Old campaigns/blog URLs redirect to the correct updated version
• Redirects are one hop (old → final), not chains

When 301s can cause spam / “sneaky redirects” issues

You can run into trouble if redirects look manipulative or deceptive, for example:

• Many unrelated pages all redirect to one money page/homepage (looks like soft-404 / doorway behavior)
• Redirects send users/bots to different destinations (cloaking)
• Redirects are used for expired domains only to capture authority and push to unrelated content
• You have hacked/spammy URLs that redirect to gambling/adult/pharma pages
• You’re doing mass redirects from thin pages created only to rank (doorway pages)

Even if not “spam,” too many redirects can still hurt performance

• Redirect chains (A→B→C) slow down users and waste crawl budget
• Broken mappings (many old URLs to irrelevant pages) can reduce rankings
• You’ll see indexing issues: “Redirect error,” “Soft 404,” or pages dropping out

Best practice checklist (quick)

• Keep redirects 1 hop: old URL → final URL
• Redirect to the most relevant equivalent page (not always homepage)
• Avoid loops/chains
• Update internal links to point directly to the final URLs (don’t rely on redirects)
• If a page truly has no replacement, consider 410 (gone) or a useful 404 instead of forcing a bad redirect
• Monitor in Google Search Console: Coverage/Indexing + “Page with redirect” trends

If you tell me whether these 301s are internal URLs on your site or backlinks from other sites/old domains, I can tell you the most likely risk level and what to fix first.